Reading the tea leaves of BFCM Well, by now you’ve heard all of the BFCM news: record-breaking digital sales; traffic down ~50% YOY in stores; people only want to shop digital from now on; etc. While consumer habits are certainly changing, I read these signals a bit differently.
How to predict the future of retail—BFCM signals
How to predict the future of retail—BFCM…
How to predict the future of retail—BFCM signals
Reading the tea leaves of BFCM Well, by now you’ve heard all of the BFCM news: record-breaking digital sales; traffic down ~50% YOY in stores; people only want to shop digital from now on; etc. While consumer habits are certainly changing, I read these signals a bit differently.