Will consumers stick to their new behaviors for the long-term?
retailisalive.substack.com
Will consumers stick to their new behaviors for the long-term? This week, I’ve been thinking a lot about consumer behavior and how much of it will really carry on beyond the pandemic. We’ve all seen the figures—10 years growth in ecommerce adoption in 90 days time—but how much of that will normalize once things are, well, normal? I’m not convinced that the ecommerce penetration will remain at such a high rate post-pandemic, but I do think there has been a value reset for US consumers causing brands to quickly adapt.
Will consumers stick to their new behaviors for the long-term?
Will consumers stick to their new behaviors…
Will consumers stick to their new behaviors for the long-term?
Will consumers stick to their new behaviors for the long-term? This week, I’ve been thinking a lot about consumer behavior and how much of it will really carry on beyond the pandemic. We’ve all seen the figures—10 years growth in ecommerce adoption in 90 days time—but how much of that will normalize once things are, well, normal? I’m not convinced that the ecommerce penetration will remain at such a high rate post-pandemic, but I do think there has been a value reset for US consumers causing brands to quickly adapt.