In my last newsletter, I promised you monthly posts and here I am down to the wire again. But I committed—and as long as it’s sent by 11:59p EST on the last day of March, it counts (or that’s what I’m telling myself). Let’s dive in. This text message sums up nicely the recent discussions I’ve been having with my retail operator friends and brand clients.
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Soft AF and The Goldilocks Principle
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In my last newsletter, I promised you monthly posts and here I am down to the wire again. But I committed—and as long as it’s sent by 11:59p EST on the last day of March, it counts (or that’s what I’m telling myself). Let’s dive in. This text message sums up nicely the recent discussions I’ve been having with my retail operator friends and brand clients.