On retail and rocket ships And it’s nearly done. The turd that is the year 2020. When I think about retail, there’s still a long road ahead with much ambiguity. A friend and I were recently discussing this next era of retail. He likened it to a rocket ship—or space shuttle, actually—re-entering the earth’s atmosphere. The climate has to be just right and the angle must be precise in order to successfully return to earth. Even a textbook re-entry, however, will not be frictionless as there is always burn off—the goal is simply not to burn up. To me this is a fitting analogy for what physical retail is facing, and will continue to face, through at least the first half of 2021.
Retail, rockets, and the year ahead
Retail, rockets, and the year ahead
Retail, rockets, and the year ahead
On retail and rocket ships And it’s nearly done. The turd that is the year 2020. When I think about retail, there’s still a long road ahead with much ambiguity. A friend and I were recently discussing this next era of retail. He likened it to a rocket ship—or space shuttle, actually—re-entering the earth’s atmosphere. The climate has to be just right and the angle must be precise in order to successfully return to earth. Even a textbook re-entry, however, will not be frictionless as there is always burn off—the goal is simply not to burn up. To me this is a fitting analogy for what physical retail is facing, and will continue to face, through at least the first half of 2021.