Retail Is Alive™

This Retail is Alive™ newsletter is for retail believers—from frontline employees to founders of consumer brands. In it, I write about the evolution of retail and offer insights to those who want to build for retail's next era. If you are reading this newsletter, you have expertise or at least something to say about physical retail and I invite you to join the conversation. If you have a topic you’d like to see written about or, better yet, want to contribute content, please reply to this email and let me know!

Why do I believe retail isn’t dead? Because I’m an operator.

I’m not an analyst or strategist (although I do both of those things), I’m an operator. I believe that retail is evolving—just as it has done countless times before. I’ve been on the front-lines for two decades and find that people still crave connection. Physical retail fills that void and mission-driven brands are poised to help create a better world through commerce.

Think it sounds hokey? You’re right. But the next time you go into a store and experience kindness from a stranger in the form of a listening ear or helpful guide and you walk out with an exceptional product—you’ve just experienced the type of retail I believe in.

Want to learn more about what I do?

Besides write this monthly newsletter, of course? I’m the founder of rekon Retail™.

rekon Retail is a full-service physical retail agency that creates stores ready to scale.